“When a story takes shape, we’ve taken a string of events and invested it with meaning.”

Philip Martin

Storytelling is an incredibly powerful tool that product builders often overlook. But it comes at a cost. Good storytelling allows you to leave a lasting impression on your clients, team members, and stakeholders. As product builders, we are in a unique position to not only influence the product vision, but how the product delivers a meaningful difference to the lives of our users.

And our knowledge of the user is where the power of storytelling exists. We spend countless hours trying to…

Corrina Wang

Sr. Product Designer at Connected.io

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