“When a story takes shape, we’ve taken a string of events and invested it with meaning.”
Storytelling is an incredibly powerful tool that product builders often overlook. But it comes at a cost. Good storytelling allows you to leave a lasting impression on your clients, team members, and stakeholders. As product builders, we are in a unique position to not only influence the product vision, but how the product delivers a meaningful difference to the lives of our users.
And our knowledge of the user is where the power of storytelling exists. We spend countless hours trying to…